Can I DIY my own PR?
You wouldn’t DIY dental work, would you? A little tooth pulling here, a little scraping there. Sounds easy enough, right? While DIY PR may not be as dangerous, it can be far more complicated than it appears on the surface; some things are better left to the professionals.
PR professionals have established media relationships
You know that saying, it’s not what you know, it’s who you know? Media relationships are not built overnight, PR professionals spend a lot of time cultivating an extensive network of media relationships, some of which can take years to develop. Journalists can receive as many as a hundred email pitches a day. A recognized name in their inbox ensures information will actually be read and considered in a timely manner.
PR professionals do A LOT of research
One of the lesser-known aspects of public relations is the amount of research PR requires. Behind every campaign, pitch or release there are countless hours of researching the right publication, contact, and story angle. PR professionals believe that ‘the right place at the right time’ is vital. Stories are placed at a precise publication at a precise time following thorough examination of market trends and editorial calendars to deliver timely content.
PR professionals dig deeper to engage customers with your brand
Public relations is far more than just telling consumers ‘Here’s what I sell, come buy it!’ PR professionals are storytellers, we show the audience the who, why and how behind each brand or product. Your bakery may have the best cheesecake in town, but consumers want hear the story of how your bakery began based on a three-generation-old cheesecake recipe from your family.
PR professionals find newsworthy content
If your business has invented the next Cronut, of course, journalists will be happy to hear about it. PR would be easy if something major were happening in your business every day, but what news do you share when you have no news? PR professionals don’t just share news, they create news that aligns with their clients’ brands and is based on what editors are interested in.
